Another quicky! ლಠ益ಠ)ლ
Great stuff by GreyscaleGorilla!
tumblrbot asked: WHERE WOULD YOU MOST LIKE TO VISIT ON YOUR PLANET?
What struck me most in this branding project was the clarity of the entire visual identity. The organic colours, textures and shapes immediately connotes nature and life.
"Brand campaign material is shown in the Summer brand colours. The promotional material would be changed every three months to the appropriate brand colours. The Graphic pattern is shown etched into perspex, this could be applied to signage in the museum building and on wayfinding."
Using thin green string rather than the conventional ribbon as a book mark, amongst other thing, gives the project a “tailor-made” feel rather than something that is conveniently reproduced over and over again.
"All printed campaign material would be reproduced on recycled stock and substrates. The use of drafting paper and thick greyboard have been used to represent the contrast between the strong structure of the trees and the fragility of their leaves."
This project successfuly blends a more “traditional” take on sealing (as opposed to todays [almost] overuse of stickers) and merges it with a more contemporary conceptual identity used for the client. These wax seals add more tactile qualities to the corporate material.
An interesting take on the word “Identity” - what is more personal than your own hand print? The simplicity in the overall design, combined with the ever-changing patterns created through the heat from the holders hands, creates an interesting effect. This could also affect a potential client’s psychology, as what he or she originally believed to be a plain black business cards now contains part of themselves (the hand print) - even though temporary. I find this to be an intelligent way of making other people interact with one’s product or brand.